Buddies Brand Refresh

For Buddies, a leading cannabis lifestyle brand, I led a full creative refresh to modernize their identity and packaging while staying true to their approachable, trustworthy, and inclusive essence. The project included developing a new logo system, defining a vibrant color and typography palette, and designing packaging concepts for multiple product tiers and strains. The refreshed brand voice and visuals were built to resonate with Millennial and Gen Z audiences, communicating high quality, transparency, and a sense of companionship while giving Buddies a bold and scalable foundation for future growth.

Scope: Creative Direction, Brand Build, Product Design