A New Autograph Hotel Experience Sets Sail

Nestled on the pristine shores of St. Thomas, Buoy Haus is a boutique resort that redefines island luxury with a design as distinctive as its name. Inspired by the humble buoy—a simple yet essential anchor for boats—this one-of-a-kind retreat captures the essence of maritime charm while offering an elevated, immersive experience. Every detail of Buoy Haus reflects a harmonious blend of coastal simplicity and refined elegance, inviting guests to dock their worries and set sail into a world of relaxation and discovery. This case study explores how Buoy Haus transformed a simple concept into an unforgettable boutique hotel experience, anchored in creativity, authenticity, and the spirit of the sea.

Scope: Creative Direction, Brand Build, Interior Design, Wayfinding