Kitstone: Rooted in Nature, Built to Thrive

Kitstone is a community born from place. Its name, a fusion of Kit, inspired by the native Kit fox that roams the Alberta prairie and Stone, a symbol of strength and foundation, reflects the guiding spirit behind every decision: thoughtful, enduring, and grounded in nature.

More than a name, Kitstone is a living framework for a new kind of rural development. With over 1,500 future homesites, 70+ acres of parks and open space, commercial, industrial, and agricultural zones, and a long-term vision centered around regenerative living, the project reimagines how communities grow—with intention, ecological sensitivity, and design at the forefront.

Our role was to shape a brand identity that could support the scale of the vision while staying deeply human. From storytelling and naming to design systems and visual tone, every element was developed to reflect Kitstone’s core values: resilience, connection, and quiet progress.

Scope: Creative Direction, Brand Build, Website Design, Content Creation